Having built successful brands White Terry and If Only Home, Nicole understands the textile world inside and out. Her journey began several years ago when she went looking for the perfect organic bedding, but after facing misleading claims and disappointing products along the way, she decided to dig deeper. Starting from scratch, Nicole dove into the origins of textiles which ultimately led her to the harsh realities of unethical practices affecting farms, factories, garment workers, and the planet. 

As a lifelong advocate for the environment and women's rights, Nicole saw an opportunity to create a company that was committed to doing things differently. Linen Reform was founded with the intention of becoming a driving force that is transparent, honest, and stays true to its values. She is on a powerful mission to create not only the softest fabrics, but a platform that is ultimately a force for good to speak up for those who don't have a voice of their own. 

On its way to becoming a B-Corporation, Nicole envisions Linen Reform as a company that creates positive change by providing clarity in a greenwashed industry, and to inspire others to make informed and impactful choices. She invites you to join in on this critical conversation and to lend your voice to building a more equitable future.